It wasn’t too long ago that what we now know as “It” bags simply didn’t exist. Instead, women usually had one or two handbags that lasted them for many years, and the styles were static and didn’t change much. The idea of a “celebrity fashion” wasn’t much of a thing back then either, but now it’s a driving force in the industry.
Behind the ten most iconic “It” bags in history are ten of fashion’s most iconic brands, cementing their forward-thinking values with prescient designs – many of which are still relevant today. Over the past 70 years, these ten “It” bags have made the list because they’ve either stood the test of time or defined an era – or both.